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Three Trends in Content Marketing You’ll Want to Follow

By Leslie Radford

Key Points

Content Marketing Stats to Know

Content Marketing Trends to Watch in 2021

Leverage Trends

Content marketing helps you generate brand awareness, convince customers to take action, and drive revenue. It’s one of the many things we do well here at Advent Trinity.  We are always on top of the best way to market your company online.

Read on to learn some of the trends we are seeing this year:

content marketing funnel

Content Marketing Stats to Know


According to HubSpot, the way people are engaging in online content is pretty impressive. Take a look:


  • 47% of buyers view three to five pieces of content before engaging with a sales rep.
  • 82% of marketers report actively using content marketing in 2021, up 70% from last year.
  • Marketers’ primary goals for running marketing campaigns are brand awareness, increasing sales, and increasing engagement.
  • Video is the most commonly used form of content marketing, overtaking blogs and infographics.
  • Google’s search algorithms are trying to transcend text to images, voice/podcasts, and videos.
  • The top technologies used by B2B organizations to supplement content marketing are analytics tools, social media publishing, and email marketing software.
  • The top three organic content distribution channels for B2B marketers are social media channels, email, and websites.


Content Marketing Trends to Watch in 2021


  1. Video 

Media uploads increased by 80% YoY in 2020, as consumers spent most of their time at home passing time by watching content. Consumers watched 12.2 billion minutes of video in 2020, equivalent to 23,211 years of content.

As a result of this changing consumer behavior, video is now the primary form of media used within any content strategy, taking center stage for the second year in a row.

The videos you decide to create and the places you choose to share it can depend entirely on your individual business needs. Some businesses are opting for shorter form videos on TikTok to raise brand awareness.

Wistia found that long-form video is becoming more popular, making way for extended video length.

Advent Marketing can help you make professional videos that you can share on multiple platforms.


  1. SEO tactics

In 2020, HubSpot VP of Marketing Matthew Howells-Barby said he wanted to see the number of marketers actively investing in Search Engine Optimization (SEO) go up. His wish came true — 69% of marketers in 2021 report investing in SEO, up 5% just from 2020.

Businesses are looking for a way to simply appear in Search Engine Results Pages (SERPs) and create in-depth content that is unique, valuable, and different from what competitors offer on those same result pages. 

This happens to be Advent Trinity’s sweet spot. We know exactly what content is going to get you noticed by search engines. Learn more about SEO here.


  1. Content personalization

Craig Davis, Former Chief Creative Officer at J. Walter Thompson, says, “We need to stop interrupting what people are interested in and be what people are interested in.”

A focus for marketers in 2021 is sharing content with consumers that is contextually relevant to their interests and shown to them at the right time. This means that you study your audience’s likes, needs, and desires and share content that you know will speak to them. In turn, you’ll build brand loyalty, drive conversions, and generate revenue.

An example of leveraging this trend is studying user behavior on your website. If you notice that a browser lingers on specific product pages and places an item in their cart, lead them to those pages or products the next time they visit your site. Learn how to define your online audience here.

Advent Trinity can watch what people are doing on your site then we can adjust it to the user’s needs and cross-promote it on multiple platforms.


Leverage Trends

Trends are always changing. Your industry is always changing. Staying on top of trends is what we do best. Should you choose to leverage one of these tactics in your marketing strategy, call Advent Trinity to get started.


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