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Internet Statistics 2018

  • There are 3.95 billion Internet users in the world as of June 2018. This is compared to 3.7 billion Internet users in 2017.
  • Asia has the most Internet users of all continents accounting for 48 percent of all Internet users (down from about 50 percent in 2017). Europe is a runner-up with 19 percent of all Internet users.
  • China has the most Internet users of all country
  • At over 772 million Internet users at the time of writing this, China currently accounts for almost 20 percent of Internet users worldwide — a decline from the 25 percent of worldwide Internet users it had last year. It is trailed by India, with 462 million Internet users — about 11.6 percent of all worldwide Internet users.
  • The number of people using the Internet in China is more than double the population of the U.S.
  • Iceland is the country with the highest Internet penetration in the world
  • Iceland has an impressive 100 percent of its citizens using the Internet
  • The Internet influenced retail sales to the tune of $2.3 trillion in 2017 and is estimated to influence retail sales to the tune of $2.84 trillion in 2018.
  • With a $205 billion Internet, ad spend compared to a TV ad spend of $192 billion, global Internet advertising spends exceeded TV advertising spend for the very first time in 2017.
  • 1.66 billion people purchased something online in 2017 — and an estimated 1.79 billion people are expected to purchase something online in 2018.
  • 80 percent of Internet users in the U.S. are expected to make a purchase online in 2019.
  • Over 3 million blog posts are published on the Internet every day. •Over 500 million tweets are sent every day.
  • Over 3.5 billion Google searches are made every day.


Social Media Statistics 2018

  • There will be an estimated 2.62 billion social media users in 2018.
  • As of March 2018. Facebook has 2.2 billion monthly active users.
  • As of June 2018, Instagram has 1 billion monthly active users.
  • As of Q1 2018, Twitter has 336 million monthly active users.
  • LinkedIn has 250 million monthly active users. 1.80 percent of Instagram users live outside the U.S. 1.32 percent of all Internet users are on Instagram.
  • Over 95 million photos and videos are shared on Instagram daily. 1. Visual content is 40 times more likely to be shared on social media than any other type of content.
  • Facebook status updates with images get 2.3 times more engagement than Facebook status updates without images.
  • People are 80 percent more likely to read content that has colored visuals.
  • Infographics are 3 times more likely to be liked and shared compared to any other type of content on social media. 1.4 out of every 10 mobile user uses Facebook messenger.
  • Mobile is responsible for 91 percent of Facebook’s ad revenue.
  • Social media influences the shopping activities of 23 percent of online shoppers. 1.30 percent of online shoppers are willing to purchase a product on social media sites.
  • Social media ad spend is expected to overtake newspaper ad spend by 2019.

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