Party Invitation: How to Define Your Brand
August 16, 2021
5 Benefits of Facebook Groups for Business
August 16, 2021
How to Get More Reviews for Your Business
Reviews can be a powerful influencer in bringing new customers through your door, plus they can lend credibility and stability to your current customer base.
The best form of social proof for your business is customer reviews. More often than not, online reviews are what turn prospects into customers. Reviews can carry a lot of weight in terms of achieving better rankings on Google.
Do you want to know how to get more reviews for your business? Reviews can be a powerful influencer in bringing new customers through your door, plus they can lend credibility and stability to your current customer base. With the right strategy, businesses of all sizes can leverage review-based marketing to help strengthen their presence both online and off. In this blog post, we’ll discuss the best practices for obtaining more reviews from your customers and strategies on using these reviews successfully. Keep reading to learn how harnessing review-based content can transform any business into an online powerhouse!
Reviews Research
Research shows us that:
- 92 percent of consumers read online reviews either regularly or occasionally
- 88 percent of consumers trust online reviews as much as personal recommendations
- 40 percent of consumers develop an opinion about a brand after reading 1 to 3 reviews
The Strategies
If you are looking for ways to increase the reviews for your business, there are several strategies worth exploring. Gathering email addresses from customers during their billing process can be a great way to reach out and prompt them to leave a review. You should also make it as easy as possible for customers to leave reviews, either through a direct link on social media or embedded in follow-up emails. Lastly, offering incentives such as discounts or free products for leaving reviews can be another strong motivator for participants. All of these strategies can help ensure your business gets more positive reviews and remains competitive in the marketplace.
-
Collect Email Addresses During Billing
Ask for the customer’s email address and phone number at the time of purchase. If someone is willing to share these contact details with a business, it is highly likely they had a satisfactory experience likely to share their experience with others. Once you have their emails, send a friendly follow-up after a week and ask them to write an honest review about their experience with your business.
-
Make it Easy to Leave Reviews
Make it super easy for your customers to leave a review. The number one reason people don’t leave a review is that they don’t want to make an effort to figure out how to do so.
Leverage social media platforms like Facebook, Twitter, or Instagram to post specific questions regarding your business’s performance. They can then be directed to leave a review on their choice of a review platform.
Use call-to-action buttons on your website to lead them to your Yelp or Google My Business review page.
Have a QR code that points to a list of review profile links they can choose from.
-
Offer Incentives
You’re not “buying” their review; you’re simply rewarding them for leaving an authentic review. Consider offering points in your customer loyalty program or entries in a quarterly drawing.
Final Thoughts on Reviews
People trust other people more than they could ever trust a brand or its ads. Make it easy for a happy customer to leave a quick, simple review.
Overall, when it comes to increasing your reviews and boosting the online presence of your business, there are a variety of tools and strategies that you can use to achieve your goals. From incentivizing customers for reviews to leveraging user-generated content and constantly engaging customer feedback, it’s important to use a combination of tactics in order to maximize the effectiveness and reach of your review efforts.
Reviews are invaluable resources that help small businesses distinguish themselves from competitors and stay top-of-mind with potential customers, but they aren’t always easy to come by. By understanding these core tactics and putting them into action, you’ll have no trouble increasing the number of reviews available for your business! With the right approach, you can dramatically increase the number of reviews coming in each day – and make sure that more customers than ever before are hearing about all the great things your company has to offer.
Ultimately, having high-performing reviews is an invaluable asset for any company looking to stay competitive in today’s digital world. So start using these tips now – and get ready to reap the rewards from boosting your ratings!
Want more tips? Call Advent Trinity to see how we can help you get more consistent reviews.
