The whole point of an ad is to capture people’s attention and take action. When talking about digital ads, creativity is key. We believe that a good ad is one that is written and designed to emotionally connect with its…

Key Points Learn how Covid-19 impacted customer service and the tools you’ll want to consider to navigate the new way of helping your customers and service team. The first thing you must understand about business is that it’s all about…

Key Points Determine whether your website needs to make changes. We always tell our clients that your website is like your storefront. It’s probably the first thing they’ll see (especially if you don’t actually have a storefront). It’s a place…

Key Points What Can I do with Twitter? What Can I Post on Twitter? Tips for Selecting an Effective Hashtag Getting Help Twitter is a unique social media platform that allows you to create short bits of information that’s easy…

Key Points Learn about the new iOS update and how it affects your digital advertising Earlier this year, Apple announced its next iOS 14 update will include an option for users to opt-out of any in-app data collection in apps…

Key Point Get a basic understanding of what PPC is a how paid search advertising works Maybe you’ve heard of PPC, maybe you haven’t. All you know is that you need to advertise. And while there are several ways to…

Key Points How email marketing works When to use email marketing The benefits of email marketing How to create an email marketing strategy  Email marketing is an effective way to build an owned audience that gets results. Many people have…

Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. They are used to…

With all the recent changes going on with data privacy, social media shutting down for hours, and all the crazy happenings in the world, what better time for Mark Zuckerberg to shake things up some more? Facebook has been steadily…

Key Points Learn what a landing page is and how your business can use it to convert more qualified leads   If you could do one thing to dramatically improve your marketing ROI today, it would be to create landing…