4 Major Things Advent Trinity Considers to Bring You More Qualified Website Visitors
By Leslie Radford
Optimizing websites for searchers, not search engines
Researching and creating content with keywords
Creating a cognitively fluent experience
Answering questions searchers are looking for
When it comes to building and optimizing a website, you can’t just slap up a few photos and a couple of words and call it good. You would get zero traffic because you put in zero effort. At Advent Trinity, we put a great deal of effort into the design of your website, finding the perfect keywords, and researching what your target audience is looking for. But that’s not all it takes to bring more qualified visitors to your website.
A successful inbound strategy attracts strangers (and qualified leads) to visit your site. But you need to consider other things like getting bottom-line results and keeping up with the latest marketing trends. The key to your marketing strategy is to believe that generating traffic is possible. There are a few tried-and-true ways to increase website traffic and visitors. We’ve broken down some of the best ways you can generate traffic to your website in the post below.
1) Optimize your website for “searchers.”
When you hear the term “SEO” or “search engine optimization,” who do you think that implies you should be optimizing your site for? It’s not search engines. In fact, great websites aren’t optimized for search engines — they’re optimized for the people using search engines.
So when you think about creating a website experience that will attract more visitors to your site, be sure you’re first thinking about the searchers themselves. What do they want to see? What are they looking for help with? How can you best serve them? If you create a website optimized for searchers, search engines will follow.
2) Create content using the right keywords.
Your keywords are like bridges. They’re the reason anonymous searchers can get to your website. But in order for searchers to make the trek across those bridges and actually visit your site, they have to be interested in the content behind the search listing.
The best way to know what those searchers want is to know your buyer personas — since it’s your personas who are the searchers you’re trying to attract. Keywords focused on the problems that your personas face or the goals they’re hoping to achieve are what you should be creating content about. Why? Because people are actively looking for solutions to those problems. If you have content that helps solves their problems, searchers will find and visit your site.
3) Ensure your site provides a cognitively fluent experience.
Your website design has an impact on how your target audience will perceive you. From the layout to the font and colors, your design choice will influence searchers to stay on and explore your site or leave. They have an idea of what they are searching for might look like and if it doesn’t match their expectations, you’ve just lost a customer.
This concept is known as cognitive fluency: websites that attract more traffic tend to present an experience that’s similar to visitors’ ideas of what the website should look like.
4) Write blog posts on topics people need answers to.
It’s not just website pages that can help you attract traffic to your site — your blog can be one of the most powerful tools you have to get new visitors. Just as you should be optimizing your website pages around the keywords that your buyer personas are searching for, you should be doing the same thing with your blog posts. What are your personas’ most frequently asked questions? What are the problems they’re facing and are searching for help with? These are your blog post topics.
Write blog posts that are relevant to your personas and answer their questions so that when your persona searches these terms, your site appears in front of them. This will not only help to keep your website and business top-of-mind next time that searcher is looking for help, but it also aids in building trust with your potential buyers.
You also want to consider keywords that will help them discover you. Because each blog post you write is viewed by search engines as its own individual website page, the more quality blog posts you write about with relevant keywords, the more chances you have to rank for those keywords and show up on search engine result pages.
Publish blog content on a regular basis to drive sustained traffic to your site. Blogging regularly gives search engines a reason to crawl your website regularly, giving you more opportunities for search engines to discover your pages, index them, and serve those pages up on search engine result pages.
Read “Why Blogging is Important.”
The Right Traffic
By following these simple strategies, you can attract the right strangers — your buyer personas — to visit your website. And once you have those visitors, it’s only a matter of time before you convert them to leads, nurture and close them into customers, and delight them into promoters. But remember: it all starts with having the right traffic.
Want to learn more about any of the tactics discussed above or dive deeper into other strategies for attracting the right visitors to your site? Set up an appointment with one of Advent Trinity’s experts.