For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The…
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The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that…
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When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing…
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SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky, to say the least. On the…
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The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic,…
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The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it…
Read MoreThe answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors…
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Ranking matters in today's digital age, as everything starts digital ranking on your website is going to matter even more. Here are some things companies should NOT do on their…
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Google introduced RankBrain in 2017 and how it is affecting SEO rankings. What does RankBrain do? RankBrain is an algorithm that interprets keywords in query and figure out the intention…
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Search Engine Optimization (SEO) is becoming one of the fastest and most used marketing strategies used in today's society. SEO can be a little tricky and takes a lot of…
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